What is a private marketplace?
A private marketplace or on-line exchange is typically a website that connects buyers and sellers together to buy, sell and trade products and services. Unlike a public B2B exchange (think Amazon Business or Alibaba), a private exchange is offered to a focused, qualified or invited set of participants. Sometimes these exchanges are hosted by industry consortiums allowing access to industry participants (e.g., HVAC or Plumbing industry exchanges that allow suppliers, distributors, installers, etc. to buy, sell and trade products, surplus supplies, used items, and services). Private exchanges may also be hosted by a single company looking to offer additional value to their customers.
Continue reading “B2B Private Marketplace – Use Classified Ad Software to Easily and Affordably Add Value for Your Customers”
The first two parts of this article described why businesses need to develop a B2B ebusiness strategy and provided a list of potential ebusiness solutions that could be adopted. But how do you know which solution(s) make sense for your business and how do you avoid the barriers and overcome the roadblocks that can detract from a successful implementation?
To begin answering these questions requires a thorough review of the internal and external drivers that will shape your ebusiness strategy. You also need to be aware of the common barriers and roadblocks that will impede the adoption and success of your ebusiness solutions and proactively decide how you will avoid them.
Continue reading “B2B Ebusiness Strategy – Drivers for Success (Part 3 of 3)”
There is a broad range of solution options that a business might invest in and some may be more or less appropriate for your industry and specific business. Understanding these options and how they might apply to your business is an important step in defining your B2B ebusiness strategy.
B2B Ebusiness Solution OptionsThe following list of ebusiness solutions will hopefully give you a good starting point in understanding what’s possible and appropriate for your business. Generally, this list is arranged from low to high complexity, but this is more of a guideline as there are many variables that would contribute to the complexity of any of these for your business.
Continue reading “B2B Ebusiness Strategy – Defining a Full Spectrum of B2B Ebusiness Solutions (Part 2 of 3)”
Leveraging B2B ebusiness solutions in your business is a requirement, not an option, for most businesses today. Trends in buyer behavior and expectations along with the opportunity for value creation through ebusiness initiatives combine to create a compelling case for businesses to redefine their B2B ebusiness strategy and increase their investment in ebusiness solutions.
Continue reading “B2B Ebusiness Strategy – A Call to Action (part 1 of 3)”