The Executive Sponsor Role – Leadership Required!

We all know intuitively what an executive sponsor for a project should do:  be decisive, hold people accountable, deal with the difficult issues.   But how many times have we seen projects that flounder and fail precisely because the executive sponsor isn’t doing their job or one hasn’t even been assigned to the project?

The role of executive sponsor is critical to the success of large and complex projects.  This is a real role that is just as important to the project as the project manager or any of the project team members.

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